”Tate” encapsulates the essence of deliciousness.
”Tate” means “Freshly.”
Freshly made, freshly brewed, freshly picked.
Any Japanese person knows this.
The fragrant aroma and rich, deep flavor of freshly shaved bonito flakes.

The effective incorporation of umami is a characteristic of Japanese cuisine. A prime example of this is bonito flakes, which are representative ingredients for dashi, or Japanese soup stock. When you take a sip of dashi, you\’ll experience the subtle and widespread flavor that comes from umami compounds. It is said to have been used in cooking since the Muromachi period, and is even documented in wooden tablets from that era that mention bonito flakes.
Rooted deeply in Japanese culinary culture since ancient times, they are an indispensable presence. Enjoy the rich aroma that fills your mouth along with the unprecedented flavor and melting texture.